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Premium 55-inch TV
Featuring a Full Array panel, with optimised local dimming, the Sony BRAVIA XR-55X90LU delivers a lifelike picture. Thanks to a new Gaming Menu, this latest BRAVIA 55-inch TV is also better than ever for gaming. Add in the smartest tech and sleekest style and the BRAVIA XR-55X90LU becomes the one to beat in its class.

Full Array LED, with improved local dimming
Full Array, local dimming screens increase the number of dimming zones, giving the processor greater control over the image’s brightness and clarity. With its newly designed dimming structure, the Sony BRAVIA XR55X90LU improves contrast and depth, bringing scenes vividly to life. For picture realism, this Sony 55-inch TV sets the standard in its class.

Extended colour volume, with XR Triluminos Pro
Powered by the Cognitive Processor XR, XR Triluminos Pro reproduces the widest range of colours, in the most natural shades possible. Whether you’re watching nature documentaries or spectacular movie scenes, XR Triluminos brings the images to life.

Less blur and smoother images
Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur. Keeping the millions of pixels in check, Sony’s XR Motion Clarity technology keeps the action flowing smoothly. It also minimises blur, using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion.

Picture quality as the creator intended – IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the BRAVIA XR55X90LU reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver the cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels. If you’re a boxset and movie fan, you’ll love NACM (Netflix Adaptive Calibrated Mode). NACM works with BRAVIA XR’s ambient light optimisation, adjusting the picture brightness to best show the drama in your room’s lighting conditions.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions. Sound is optimised, too, giving you clearer dialogue and more accurate tracking. It also facilitates the use of gesture control, letting you change the channel or adjust the volume using simple gestures. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Sound, brightness and gesture functions due later in 2023 via firmware update.

Perfect sync between sound and vision
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism.

XR Surround and 360 Spatial Sound Personaliser for an enveloping sound
XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with Sony’s SRS-NS7 wearable speaker or selected headphones and enjoy Dolby Atmos and simulated surround sound via 360 Spatial Sound.

New gaming features
From the makers of the PS5, here’s a TV that gives you more customisation with games than ever. With a new gaming menu, it’s easier to access your game status, settings and assist functions. This TV also makes the perfect screen for your PS5. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and HomeKit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

BRAVIA CORE – cinematic streaming
Sony’s BRAVIA CORE is a premium streaming service that’s a cut above the rest. With hundreds of movies, from classics to the latest releases, BRAVIA CORE has something for everyone. Compatible with resolution up to 4K HDR, the detail is pin-sharp. Sony’s Pure Stream system streams movies at up to 80Mbps – similar to a 4K UHD Blu-ray player – against an average of 15-25Mbps. It’s also compatible with IMAX Enhanced, giving you the most cinematic sound and vision.

2-way stand
Supplied with a 2-way stand, the BRAVIA XR-55X90LU is ideal for all types of installation. Dedicated settings are available for use either with a soundbar (higher, with screen clearance) or in the standard, low-profile position.

Lifelike viewing
Featuring a 55-inch display, the Sony BRAVIA KD-55X75WL immerses you in the action. Powered by Sony’s 4K Processor X1, the image is analysed in real-time, giving you optimal brightness and colour. Smart Google TV and excellent connectivity complete the winning formula.

Sony 4K Processor X1 and Dolby Vision for superior picture
Using their high-quality 4K Processor X1, the BRAVIA KD-55X75WL optimises every scene, in real-time. With the powerful processing at work, you get to see the most lifelike colour, natural brightness and excellent detail. Dolby Vision maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more realistic than ever. With HDR10 and HLG formats also covered, this Sony 75-inch TV is compatible with a wide range of HDR movies, games and TV.

A smoother image with Motionflow XR
Sony’s Motionflow XR tech keeps the motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR gives a cinematic sense of realism.

X-Balanced speakers for crisp audio
Designed to enhance both the sound and style of this Sony TV, X-Balanced speakers use a unique design to enhance the clarity of speech and music, whilst keeping the cabinet sleek and slim. For the best in cinema sound, the sound is also compatible with Dolby Atmos audio.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative camera that does more than just video calls. BRAVIA CAM features a Proximity Alert, letting you set a safe recommended viewing distance for children. If they get too close, a warning is triggered. It also facilitates the use of gesture control, letting you change the channel or adjust the volume using simple gestures. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Functions due later in 2023 via firmware update.

Adjustable stand suits all types of placement
Supplied with 2-position feet, the BRAVIA KD-55X75WL is ideal for all types of placement. With the feet set at their outer position, the TV is at its most stable and well-suited to a sideboard or larger TV cabinet. If you’re planning on sitting the TV on a narrower piece of furniture, however, simply set the feet towards the centre, greatly reducing the stand’s total width.

Premium TV for smaller spaces
The Sony BRAVIA KD-50X75WL has everything you’d expect from this leading brand – just in a more compact design. Ideal for smaller rooms or as a secondary TV, this 50-inch BRAVIA TV has the same powerful picture processing and Smart tech as the larger models in the range. This means you get the same glorious colour and optimal brightness, plus the same class-leading Google TV. This truly is a compact TV that thinks big.

Sony 4K Processor X1 and Dolby Vision for superior picture
Using their high-quality 4K Processor X1, the BRAVIA KD-50X75WL optimises every scene, in real-time. With the powerful processing at work, you get to see the most lifelike colour, natural brightness and excellent detail. Dolby Vision maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more realistic than ever. With HDR10 and HLG formats also covered, this Sony 50-inch TV is compatible with a wide range of HDR movies, games and TV.

*Functions due later in 2023 via firmware update.

Premium TV for smaller spaces
The Sony BRAVIA KD-43X75WL has everything you’d expect from this leading brand – just in a more compact design. Ideal for smaller rooms or as a secondary TV, this 43-inch BRAVIA TV has the same powerful picture processing and Smart tech as the larger models in the range. This means you get the same glorious colour and optimal brightness, plus the same class-leading Google TV. This truly is a compact TV that thinks big.

Sony 4K Processor X1 and Dolby Vision for superior picture
Using their high-quality 4K Processor X1, the BRAVIA KD-43X75WL optimises every scene, in real-time. With the powerful processing at work, you get to see the most lifelike colour, natural brightness and excellent detail. Dolby Vision maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more realistic than ever. With HDR10 and HLG formats also covered, this Sony 43-inch TV is compatible with a wide range of HDR movies, games and TV.

*Functions due later in 2023 via firmware update.

Upgrade your viewing experience with one of Sony’s latest HD Ready TVs. Packed with up-to-date technology and features for all the family, you’ll fall in love with the fantastic quality.

Sony Picture
Enjoy all your favourite content on the Sony KD32W800PU. This TV brings you the excitement of movies and games in vividly detailed HDR. It also handles a variety of HDR formats, including HDR10.

With full digital processing, BRAVIA ENGINE produces high definition pictures with less noise from both digital high vision and analogue signals. In addition, it maximises power to improve colour and contrast, so you enjoy pictures full of vivid colour and depth.

Family Features
Once connected to your home Wi-Fi, you can make the most of the KD32W800PU and link up your favourite devices with the variety of connection ports:

Three HDMI ports
Three USB ports
Ethernet
Headphone Jack

Freeview Play brings live, catch up and on-demand TV together in one place. Find programmes from BBC iPlayer, ITV Player, 4oD, and UKTV Play sitting alongside over 70 digital channels and 15 HD channels. You can also access apps such as Netflix, Prime Video and Disney+ or browse the Google App store to find something new.

Find your next series faster than ever using the power of your voice. With Voice Search, there’s no more navigation or typing, you just have to ask. Plus, with Google Assistant, you can find movies, stream apps, and play music. Not only that, but you can also find a specific title, search by genre, get personalised recommendations, or find out the latest sports scores.

Stream straight from your PC or connect a smartphone or tablet to the 32” screen using Bluetooth. With Chromecast built-in, you can also cast content directly from your phone to the TV. Use the included slim stand or mount the TV to the wall – the choice is yours. Whatever you decide, the KD32W800PU classic black finish will fit seamlessly into every style of room.