Sony (2022) 55 inch Bravia XR Full-Array LED 4K HDR Google TV – XR55X90KU

Product Description

Watch all the action in excellent 4K quality with this Sony 55” UHD TV. Featuring entertainment for the whole family, the XR55X90KU is the ultimate package.

• Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
• Cognitive Processor XR™ understands how humans see and hear for true immersion
• Sound positioning tweeters turn any sound immersive
• Minimalist design with a narrow bezel for less distraction

Incredible Images
Powered by Sony’s most powerful Cognitive Processor XR, the XR55X90KU takes vision and sound to the next level. It understands how humans see and hear, completely transforming the way you watch TV. Featuring XR Triluminos Pro, this model produces a wider palette of colours with an enhanced range of hue and saturation. The result is natural shades and precise details no matter what you’re watching.

Achieve accurate contrast in both bright and dark scenes with Full-Array LED backlight technology. Thanks to XR Contrast Booster, light is precisely balanced across the screen, dimming some areas, and boosting others. By adjusting brightness in glare and deeper blacks in shadow, every scene will look more real, as if you are right there. What’s more, with XR Motion Clarity technology, fast-paced scenes are smooth and blur-free so you can enjoy more of the action.

This model also features Acoustic Multi-Audio technology. This includes sound positioning tweeters to ensure audio comes from the right place in the scene, matching what you’re watching. And, with Acoustic Centre Sync, should you attach a Sony soundbar to your TV, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. Take your viewing pleasure to new heights with Sony.

Entertainment Hub
You’ll find a range of connection options on the XR55X90KU. This includes four HDMI and two USB ports, so you can connect all your family’s chosen devices. Link a Blu-Ray player, games console or soundbar to make full use of the 55” UHD screen. There’s PC streaming available for even more sharing possibilities. And, with Bluetooth and Chromecast built-in, you can share content via a smartphone or tablet.

Once connected to the internet via Wi-Fi or an ethernet cable, you can explore a world of top-quality entertainment. Explore apps such as Netflix, Disney+, and Prime Video or take advantage of catch-up services including BBC iPlayer, ITV Player and 4oD. With the Google App store, you’ll never be short on options again.

With voice control options, navigating your Sony TV has never been easier. You can also use the button on the remote to ask Google to find specific content on compatible apps.

Coming with a minimalist design and narrow bezel, you’ll get more pictures and less TV. Use the three-way position slim blade stand to display your TV in prime place or mount it to the wall for a streamlined look.

Coming in a sleek black finish, the Sony XR55X90KU is the entertainment hub for the whole family.